THRASIO PRODUCT CATALOGS

Editorial Design, Branding

ASSOCIATE CREATIVE DIRECTOR: Jenn Stow

GRAPHIC DESIGNER: Hanna Herrmann

COPYWRITERS: Mark Hoban, Britney Jackson

PHOTOGRAPHERS: Mike Fahey, John Smith

EVERGREEN PRODUCT CATALOG

CHALLENGE

When working with affiliate marketers or influencers, Thrasio struggled with a way to showcase our product portfolio so that they could choose which products they can try out and then advertise on their social media platforms.

APPROACH

Our team curated a digital “Thrasio Product Catalog” to give our future marketers an online catalog shopping experience. We started out with wireframing the entire catalog and set up style guides and page layout options. After the wireframe was approved, we moved on to designing the entire catalog to represent the Thrasio brand look & feel. After a brief intro to Thrasio, we moved on to table of contents, and then product pages. The entire catalog is interactive, to help the viewer move through the catalog with ease and to easily guide them to the respective products amazon listing to learn more.

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SPRING/SUMMER PRODUCT CATALOG

THE SECOND EDITION

After the success of the first catalog, we were asked to make a Spring & Summer Edition – showcasing our products that experience their high season in spring and summer months. We then updated the color palette to reflect Thrasio’s supporting colors and capture the overall aesthetic of these vibrant seasons.

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HOLIDAY GIFT GUIDE

THE CALIFORNIA BEACH CO. HOLIDAY GIFT GUIDE

The California Beach Co. is one of Thrasio’s best performing DTC brands. As the holiday season was approaching, we were then asked to curate a Holiday Gift Guide that showcased CBC products, as well as a cross-sell with some of Thrasio’s best family-friendly products. Upon completion and right before black friday sales, this digital catalog was shared with the DTC site email subscribers.