MODERN MIXOLOGY
Art Direction
ASSOCIATE CREATIVE DIRECTOR: Jenn Stow
ART DIRECTOR + DESIGNER: Hanna Herrmann
COPYWRITERS: Mark Hoban
PRE + POST PRODUCTION: Brad Johnson, Jason Badget, Darshak Zala, Chris Thomas, Will Dove
PHOTOGRAPHER: Mike Fahey
CHALLENGE
Modern Mixology is a sub-brand of Mixology & Craft that aims for a demographic of 21-30 year olds and more inexperienced mixologists. The top selling product was their 8-piece bartender kit that originally came in 3 color combinations. Since the 3 products were performing so well, our company launched 5 more color combinations to join the family.
APPROACH
We wanted to take some more high-quality photos of the new products along with the already existing color combinations. To do this, we put together a low-budget, in-studio shoot to capture updated content to introduce the new products and upgrade the previous listing images since this product family is Modern Mixology’s top-seller.
AMAZON LISTING
