CHALLENGE

Mixology & Craft sells bartender kits, whiskey sets, and other cocktail centered products. It’s high season is around the Thanksgiving/Christmas holidays, as well as around Father’s Day. Our team was tasked with creating holiday campaigns for both of these high seasons.

APPROACH

For Father’s Day, we created a set of emails to be sent out weekly starting about a month out. To further push the Father’s Day sale, we created paid social and search ads.

For the holiday campaign, our team put together a small in-house production shoot to capture new holiday content for Mixology & Craft. We hired talent, selected wardrobe, and set the scene with props & cocktails.