HOTEL SHEETS DIRECT
Rebrand, Logo Design, Art Direction
ART DIRECTOR: Henry Ngo
GRAPHIC DESIGNER: Hanna Herrmann
COPYWRITER: Evan Neuhoff
PRE + POST PRODUCTION: Brad Johnson, Alexa Castro, Darshak Zala, Chris Thomas
PHOTOGRAPHER: John Smith, Keith Madigan Studios
CHALLENGE
Hotel Sheets Direct was a wholesale sheets brand for hotels. After it was acquired by Thrasio, our team was tasked with repositioning the brand as a consumer-friendly, top-selling bamboo sheets brand on Amazon.
APPROACH
We wanted our customers to feel like they were bringing “hotel-luxury” home when purchasing these sheets. We achieved this by leaning into showcasing the quality of the thread count, encapsulating the vibe of the cool-feel that bamboo-derived bedding is known for, and captured luxurious and clean environments through our imagery and videography.
AMAZON LISTING
AMAZON LISTING VIDEO
BRAND BOOK
